AI automation services built around real business workflows.
Luup builds systems, not one-off AI gimmicks. Each service is a working part of one connected operating layer, pick the loop that is costing you most, and we will close it first.
AI agents
Digital team members that qualify leads, draft replies, triage support and prep reports, with human approval where it counts.
Explore AI agentsWorkflow automation
Information moves itself: triggers, actions and hand-offs between the tools you already use, without the retyping.
Explore workflow automationCRM & lead automation
Capture, qualify, route and follow up leads without relying on memory.
Explore lead automationAI websites & portals
Websites and portals with useful AI built into enquiries, support and client workflows.
Explore websites & portalsReporting & dashboards
Automated summaries and dashboards that show what changed and what needs action.
Explore reportingTell us what is costing you most.
Pick the one that stings the most right now. We will point you at the loop to close first.
CRM & lead automation
Capture, score, log and follow up every enquiry automatically, so the pipeline stays accurate without anyone chasing it.
A small studio, focused on practical automation.
Luup is an AI automation studio working with businesses around the world. We build agents and workflow automations that connect leads, admin, follow-up, reporting and support into one smarter operating layer, always around the tools you already run.
We are deliberately hands-on: map the loop, build the system, launch it safely, then keep improving it. No hype theatre, just measurable time saved and better operating visibility.
Rory Wyatt
Rory is a founder and operator with 20+ years across call centres, marketing agencies and business development. He works hands-on with clients to map the messy workflow, build the first useful system and keep improving it after launch.
Read Rory's storyNot sure which loop to close first?
Request a free discovery session. We will map the current workflow, identify the best first automation opportunity and outline a practical next step.